Graphics

Today we had our lecture with Peter and he told us all about graphics. It was a really interesting lecture as he showed us how graphics had evolved throughout time and was actually the most prehistoric form of communication as all ancient civilisations had some kind of graphic communication, i.e cave drawings, hieroglyphics etc.

And even now today, we still use graphic communication to inform, instruct, describe and connotate. Graphics work so well because they are universal. No matter what language you speak you will know what this sign means.....

What was also interesting was how different cultures develop and alter these symbols to show their way of life and style of art. For example the games signs for the Munich 1972 games were really uniform clean cut and slightly harsh looking...

Whereas the ones from the commonwealth games in India in 2012 were a lot more expressive, free flowing and artistic....

 

 

 

Supermonday

So today we had a lecture with Grant about making a mark, i.e your logo. He encouraged us not to think about traditional logos, but more about just conveying who we are visually- through colour, shape, typeface or even physically by painting or making a logo. It gave us some good ideas and again was really useful.

We also discussed our video and our lack of progress. The problem is that two of us still don't have outfits so we can't start filming until they get them. We're thinking about simplifying the video slightly so we will actually be able to put it together before the 7th December.

Later we had a seminar in which the other tutors came around and we showed them our ideas. We managed to talk to Grant and Jason and it was really useful to be able to get another opinion on everything.

Also today we have decided to do a cake sale next week in our Marie outfits as a kind of social promotional event. Looking forward to that!

Photoshoot!

On Saturday I got all dressed up, did my hair and makeup and did a Marie Antoinette inspired photoshoot. The photos were taken by my lovely boyfriend. I tried to set a bit of a scene, using a flamboyant red table cloth to go with our colour scheme. I also scattered the table with cakes and sweets. After the photo shoot, I played around on Photoshop with them and I am so happy with the results. I think they look really professional and I hoped that Bruno doesn't still think we look like a bad pantomime. I also used a filter on Photoshop to create a punky look to some of the photos and put some rock band posters together. Today we had a talk with some of the lecturers and we showed them what we had. They all really liked the photos which is a great result!  

Saltshaker

These are my images of a common household image. This first one is the dramatic looking one. I took it from a high angle to create a dynamic view and used a bright light against it to create a dark ominous shadow. A comment I got for it was that it looks 'hitchcocky' which was exactly what I was going for.

This second one is the gentle softer more romantic image. I used a piece of pink film to cover the flash of my camera and it gave the image a rose tinted effect, which in my opinion creates this romanticism feel. It is also slightly blurry and out of focus which makes the image softer. In addition, in contrast to the dramatic image which is taken at a vertical angle, this image below is taken at horizontal level, making it more gentle and less harsh...

We had a talk from French graphic Designer Damien Poulain today.

Possible images??

So for Monday our agency has got to present three images with our logo attached to them. I've found two which might work..

I love the above photo and think it could represent the opposite ends of theatre i.e. the comedy and the tragedy, often symbolised with two masks. In this case it is a little less obvious.

I thought the image of a peacock would work because it is an animal which represents our agency really well. It is dramatic, flamboyant, beautiful yet fiesty and likes to put on a show and create an impact. It is a theatrical bird.

Rabbits in Advertising and Society!!

I hope I'm not losing the plot....