Tate Modern

After the morning lecture we all headed down to the Tate Modern. We were supposed to be there for a piece of performance art, however unfortunatley it had finished at the weeked. So instead we viewed a new installation exhibition by Korean artist Sung Hwan Kim, whose work is "a form of subtle and engaging storytelling that interweaves recent personal experiences, Korean culture, folklore and history. 

Sung Hwan Kim is one of the key artists of his generation working in an interdisciplinary way with video and performance art. At the heart of his new installation for the Tanks is a series of haunting films, narrated and performed by the artist himself."

(taken from the Tate website)

The work was really interesting and engaging, and at the same time slightly haunting and eerie. It made us all think about how advertising is better when interactive and emotional. Because our agency is just all about performance and interaction, the exhibtion was perfect for us. We also saw an installation piece by British artist Lis Rhodes. 

"Lis Rhodes' installation, Light Music, recreated for The Tanks at Tate Modern, is an innovative work, experimenting with celluloid and sound to push the formal, spatial and performative boundaries of cinema.

As light beams from two film projectors positioned opposite each other, abstracted forms of light and shadow are created. Through this dynamic, the audience are encouraged to become active participants, moving through the beams and creating new forms. Rhodes describes the work and her motivation in creating it."

I enjoyed Rhode's installation even more than Kim's. It was interactive, fun and playful and encouraged the audience to go past their boundaries and perform amongst the lights. This is exactly what our agency is about.

For next week we have to choose three found images and place our agencies logo against them and then explain how the ethos of our agency changes the meaning of the pictures. This was linking back to the lecture with Bruno in the morning, in which Toscani would often take found images and use them in Benetton's advertising, completley changing their meaning in the process.