So in my opinion- great brief! It's different. We're not trying to advertise a commidity or product, we're trying to promote a belief. This of course makes the whole thing more difficult, but at the same time a whole lot more interesting.
Thursday, 15 November 2012
One Club begins!
Today we were introduced to the One Club! I've been looking forward to this for weeks and have been itching to know what the brief would be. We found out that it was for 'The Peace Flag' campaign; a organisation which aims to create equality through colourlessness. Their aim is to get the embassies of the World to raise white flags on the 21st September (National Peace Day) to show peace throughout the World. Our aim is to make them more well known, and appeal more to the youths of today...
So in my opinion- great brief! It's different. We're not trying to advertise a commidity or product, we're trying to promote a belief. This of course makes the whole thing more difficult, but at the same time a whole lot more interesting.
So in my opinion- great brief! It's different. We're not trying to advertise a commidity or product, we're trying to promote a belief. This of course makes the whole thing more difficult, but at the same time a whole lot more interesting.
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