Change of plan...

Today I had my first lecture with Grant who is a really great talker and motivator. He showed us and example of great advertising in the form of Apple and explained to us that they work because they are not selling a product. They are selling a lifestyle, a belief, and because people's lifestyles are always changing Apple are going to always be able to sell people things. They appeal to people's emotional side as opposed to their logical; they make people form a personal attachment to their brand and so their customers are loyal and will always come back. This is kind of like one of our manifesto rules in that we 'Marionette' also want our customers to form emotional personal attachments with the brands we advertise. I also got some more good references, including the book 'John Hegarty on Advertising' which I will be ordering from Amazon once I finish this post.

At lunch my group put down our ideas onto a piece of red paper and we also bought a portfolio to put everything into.  Our manifesto was as followed...

1. We want to create a personal relationship between us and the client
2. We want to create a personal attachment between the audience and the brands we advertise
3. We want to entertain our audiences with theatrical and dramatic yet through provoking and clever adverts
4. We want to make our adverts interactive
5. We want to create a sense of control, both in the sense that we control the audience and the audience controls the brand
6. We want a varied client base
7. We will wear an unoffical work uniform of red at all times
8. Members of the agency have to be willing to put on a performace- put everything into both adverts and pitches
9. CAKE! 
10. We want the environment we work in to be friendly and fair  

 Our visual idea was this.....

It is supposed to look like the control mechanism of a marionette puppet from the birdseye view. We like it because it's quite simple yet ambigious, however at the same time we were worried that it looked too much like a cross.

Later we had the seminar, in which we were shown the new facebook advert. It is certainly touching and appeals to the emotional side of the audience's brain. I was watching it thinking wow, this is inspiring, its beautiful... but wait. It's for facebook. It wasn't what I thought of when I thought of facebook...

After discussing the ad when then presented our ideas to our class. It was rather nerve wracking and although Jo and Bruno both liked our ideas, Bruno said he wasn't sure on the name, and said our group reminded him of the film Heathers in that we were cliquey and likeable and that he and Jo felt like they wanted us to be in our group. This is obviously great but the name change threw me a little bit and our group has gone away a bit from the theatrical side to more of an exclusive elite group of girls. The name 'Elite' has also been mentioned which I am not too sure about but hopefully after a think tonight and some more discussions tomorrow our group will come to some sort of agreement on which direction we are headed in.