Had another lecture with Jo this morning. We talked about USP's of products and also about 'Emotional Territories', i.e. the different ways that products can be sold. For example the ET's of a bottle of water are; health, neccessity, cleanliness, luxury etc. We then started to talk about using ET's to advertise products that wouldn't usually be used to advertise them as this is sometimes the most creative way of advertising a product. She showed us this video which is an example of how an advert that is totally wrong has a really good impact on the viewer...
Later in the seminar we presented our ideas for Daz. Ours was the washing line idea which Jo and Bruno both really liked. Our next brief.... to advertise Justin Bieber. Oh god.
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