Typography

So today we had a lecture with Peter about Typography. We learnt a bit about the history of type, how it has developed through digital technology and how it can be divided up into sub divisions. For example some typefaces are part of a genre, i.e. Heavy metal...

Other typefaces came about through philosophies or ways of life, for example psychedelia...

 
















He also told us about the importance of things such as line spacing, font size, hyponating and heirarchy etc when using type. For next week; make three business cards using purleey type

Later we had the lecture with Vishua and we had to write about our visit to the museum as a way of him analysing our English skills. We then talked about advertising as ideaology the importance of symbols over other images. I personally think symbols are better than other images because of their emotional value. People wear symbols during hard or sad times to represent unity and make themselves feel better. Symbols are like art in that anyone can have their own meaning for them and can relate to them. They are also important because they are universal. Almost anyone from any country could say what a smiley face is, even if none of them spoke the same language.