Justin Bieber

 

Today we had our second lecture with Grant. He talked about S.W.O.T, an effective way of anlalysing and bettering something, whether it be a brand, an advertising campaign or in our case our advertising agencies. So....

Strengths. What are you agencies strengths? What is your aim? What is your belief? Who do you appeal to? How different are you? Are you original?

• We are original in our ideas
• Our belief is to show that you shouldn't be afraid to put yourself on the line. Be expressive of what you believe in.
• We like to think we appeal to many different people, young and old male and female but we know that not everyone will like us.
• We all enjoy what we do

Weaknesses. What are your agencies weaknesses? Are you all on the same page? What difficulties are you having? What are the problems and issues in your group?

• We know that not everyone will like us as we may come across as arrogant
• We are good at explaining what our agency is about but we have to improve on explaining how we will do it
• Brands that like playing it safe may feel we are a risk

Opportunities. From analysing your strengths and weaknesses what opportunities do you have? Can you make your group better?

• We have the opportunity to produce extravagant theatrical adverts and be irrevrant
• We have to opportunity to improve on how we present ourselves

Threats. What threats are there to your agencies. Who are your biggest threats?

• Agencies that play it safe and offer brands advertising concepts which aren't a risk

Later we had a seminar with Jo and Bruno where we presented our Justin Bieber ideas. Ours this photoshopped image as a poster idea for a play that Justin Bieber would make a cameo appearance in. We thought it would have a big impact if Justin Bieber were to appear in a play that was sexualised and more adult as it is the complete opposite of how he is portrayed by his current advertisers.
Bruno then showed us a campaign that Justin Biebers advertisers made with him. It was started on Twitter with a fake post from Justin Bieber saying that his laptop was stolen. There was then an anonymous poster who blackmailed Justin Bieber that he would post the footage on the computer on the interent on a specific date. The date came and this video was posted online....

It was a way for him to show his new video to thousands of people. Even the people that didn't like him. I think it is so clever and a good way to reach people as he has over 25 million followers on twitter.

Bruno then showed us this video as an example of how we can promote ourselves in a cheap way. This performer used chatroulette to interact with the audience and it is so clever and funny.