Wieden + Kennedy

As a group we have been instructed to research 5 ad agencies. As there is five of us we've divided up 5 between us. We've picked BBH, DDB, Saatchi & Saatchi, Wieden + Kennedy and Mother. I picked to research into W+K and after doing so can say they are giving BBH a run for their money in regards to being my favourite ad agency...

So I already knew that the 'Be Wonderful and Wise' Lurpak campaign was created by W+K. It is one of my all time favourite adverts. The visuals of it are just great, and the catchy song that just keeps you watching the whole way through. 

But what I didn't know was that they also created the 'Cat's with Thumbs' campaign for Cravendale, which again is one of my all time favourite ad campaigns. It's just so humourous and ridiculous that it works. It's just brilliant.....

I guess what I like about both of these adverts is not only the humour, but the theatrical side of both of them, the Lurpak one in the sense of the music and timing of it- it is like a performance, and the Cravendale one in that it is telling a story, it's like a play. Both of them are over the top, eccentric abut at the same time clever and thought provoking. This is exactly the ethos of our group. 

Whilst on the W+K website, I also stumbled upon a viral campaign for the Kaiser Chiefs for their 2011 album 'THE FUTURE IS MEDIEVAL'. The idea was that on their website you could listen to 20 brand new songs. From those 20 you picked 10 to make into your own album. You could then design the front cover for this album buy it for £7.50 and then post it on your blog or website. From this you could then sell the tracks, and for every track you sold you you make a pound. This campaign in my opinion is brilliant. It encompasses some of the principles of our group 'we want to make our adverts interactive' 'we want to create a sense of control.... in that the audience controls the brand'. What is so great about the campaign is that it is not only interactive with the audience and gives them a sense of control, but that because it is such a new and innovative idea, it made the whole world hear about the Kaiser Chiefs. They were on every news station and talk show promoting this idea and their fans felt like they were put on a more personal level with them because they were involved in their album. 

Here's the link to the website...
http://wklondon.com/work/view/the_future_is_medieval