Presentation & Museum of Brands

So today we presented our HMS Belfast Powerpoint to Peter and the class I feel it went quite well. We used the powerpoint we made but at the same time just talked about the ship as we didn't want to just be reading off a screen. We just about made the 7 minute mark for the presentation time limit, cutting it really close but Peter said we did a good job, just to be less heavy with the amount of text we use on each slide.

Later we went to the Museum of Brands and Advertising. It was actually really interesting. I love retro so it was the perfect place for me. It was quite amusing to see all of the old brands and how theyve developed over the years. Was also interesting to see why theyve changed, for example during the war advertisers started to use more humour in their ads to raise the moral.

Our task was to find two adverts, one that was denotated (i.e. that it was very descriptive of the product and literal in its persuasion) and one that was connotated (i.e. it was more abstract and less literal in its approach). I found one brand that showed both examples of this. There was a display which showed Ovaltine in its different packaging forms throughout the years, from when it was first established as a brand until the present day. The original container was so descriptive, from the ingredients to its uses, to how it should be used. The amount of writing on it made it look over complicated and boring at the same time. However in the present day, the container for Ovaltine is so much simpler. It has less written information and more focus is on the design of it, with a silhoutte of a family against the sunset giving connotations of freshness and nutrition.